
"Wanted a single place to document every A/B test I run. The tricky part was making it fully data-driven so adding a new test is just an object in a file, not a new page."
Tools & Automations
A/B Test Management Dashboard
A powerful tool for managing, tracking, and optimizing A/B tests with seamless Google Analytics 4 (GA4) and Google Tag Manager (GTM) integration.
- Toggle between control and variant experiences
- Centralized test data — add a new test with one object
- Live variant injection without page reloads
- Documents methodology, results, and learnings per test
I manage A/B tests for a living, and for a while I was doing it in spreadsheets like some kind of animal. So I built this dashboard to track tests in one place, with GTM and GA4 integration so every test creation and update logs as an event automatically. Honestly it was as much for my own sanity as anything else.
6 reviews
What people say.
Intuitive, collaborative, and helpful — Katy knows how to solve your problem and has consistently provided numerous sources of knowledge and personal growth. Katy wants everyone around her to excel and goes out of her way to help people find their strengths. I would jump at the opportunity to work with her again.
Few people I've worked with in my professional career have brought as much positivity, wit, and creativity to the job. I've found her to be driven, adaptable, passionate, and able to focus on the details while not losing sight of the mission. Her professionalism and empathy make her a true joy to work with.
...is an incredible collaborator, always bringing curiosity, ambition, and a can-do attitude to every project.
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